Establish purpose. Start with the end goal in mind, what is it that you want to accomplish?

Gifts to foster goodwill * gifts for special occasions *holidays
* anniversaries * promotion of new item/brand * new customer/account generation * customer referral incentive program * sales incentives * rewards * morale motivation * corporate identity * trade show traffic and exposure * marketing research * focus group participation * promotion of new service * corporate/business or group involvement with community
* fundraising * sponsorship *school programs * “creating” an image, etc.

Ask: what do your customers really want? What are or will be the benefits you offer? Stay clear from confusing features inherent in your product or service. Benefits are the items that separate you from your competition –

More locations – or concentration on one market/one area - 24 hour toll free number – responding within specified time – record of service/products satisfaction/guaranty – in short: How are you different? Is it your “team”, is it better informed and courteous in respond? What do you offer that separates you from the competition?

Learn by keeping record of progress, do not wait until the program ends, if needed and at all possible, change course in mid-campaign. Use the recorded results to make improvements to fine-tune the next act.

Snoop thru the maze of ideas, newest products and variations, best new and classic packaging presentations, hand made niche products, unique art originals & limited editions.

“For the Right Gift” consult with the best source;